Corporate Blogging (outside in)
Corporate blogging. The buzzword that (still) gets a lot of companies talking about.
Good tool for internal communications and even as a marketing tool. But let’s face it, none are all too candid. It’s like a elaborate staged reality show where the outside world gets to read mostly good stuffs while the really damaging stuffs are handled behind closed doors.
Nothing wrong really here. It’s what the world of communications is all about within the context of a brand or a company.
Anyway, I’m not about to go into the virtues of corporate blogging – but what about doing corporate or brand blogging by actually asking members of public to spend say a couple of weeks deep in the boiler room of a company or marketing department and actually blog about it?
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