Life Of A Suit

I sure miss those TVCs which uses songs and jingles from the days of yore. Enjoy this 2008 year end Vodacom TVC from DraftFCB Johannesburg – featuring the “Summer Nights” dance/sing routine from the movie “Grease“.

Exceprts from MarketingWeb:

Explaining the rationale behind the choice and the concept, Jacobsen said: “We wanted to create a film about an unexpected couple falling in love, a film that makes you smile and feel good. South Africans can do with an ad that will lighten up their lives and makes them sing and dance along. Our heroes are ordinary South Africans, but what makes them extraordinary is the fact that, despite their differences, they’ve found each other.”