Life Of A Suit

Guys….take note. [Update: looks like Ikea has requested this ad to be taken down]

I sure miss those TVCs which uses songs and jingles from the days of yore. Enjoy this 2008 year end Vodacom TVC from DraftFCB Johannesburg – featuring the “Summer Nights” dance/sing routine from the movie “Grease“.

Exceprts from MarketingWeb:

Explaining the rationale behind the choice and the concept, Jacobsen said: “We wanted to create a film about an unexpected couple falling in love, a film that makes you smile and feel good. South Africans can do with an ad that will lighten up their lives and makes them sing and dance along. Our heroes are ordinary South Africans, but what makes them extraordinary is the fact that, despite their differences, they’ve found each other.”

Those who works in an agency would recognise what it means to be a creative and a suit – and the trials and tribulations of being on either side of the fence. Mad Men’s Don Draper and Peter Campbell carries it well. This one however just cracks me up.