I’ve been in and around digital for over 25 years – agencies, telcos, insurance, fintech. These days I run Bynry Foundry, which I co-founded to help companies fix how their operations actually run.

16Personalities had me down as an ISTJ, the Logistician, back in 2022. Four years and one company later, it says ENTJ, the Commander. Make of that what you will. Either way, I like structure, I check things twice, and I’d rather tell you the uncomfortable truth now than the comfortable one later.

I’m a geek by nature. My computers are named after Star Wars planets, my car is called Falcon, and there’s a home server in the man cave that gets more attention than it deserves. I can’t read a line of code, yet I build things anyway – I point AI at the problem and check its work like a hawk.

Away from the screen: good food, long conversations, the occasional trip, and a Nikon that comes along when I remember it.

I want to be inspired and to inspire, to work hard on things worth fighting for, and to be around people who bring out the best in each other. The longer version is my Creed – ten lines I wrote for myself and still try to live by.